Post by ShapanMBV on Nov 8, 2023 23:29:32 GMT -5
Choose simple, clear elements that describe the problem and start suggesting solution perspectives such as blog posts, guides and overviews. Consideration, then creates more in-depth content for leads who are in the central part of the funnel: here you need content that solves specific problems. The most suitable formats are eBooks, demo videos, webinars, case studies, free samples, catalogues, data sheets or brochures: these contents can be used to effectively present your brand and at the same time provide value to the potential customer. Decision , leads are at the bottom of the funnel and are looking for information that communicates the features and benefits of your product.
Choose formats that help you best communicate value. Case studies, free product evaluations, feature comparisons, product literature are content that works well at this stage. Sometimes these leads just want a small web designs and development service taste of what's being offered - this could be a free trial, a live product demo, a discount or free evaluation, consultation or quote. The goal of top-of-the-funnel content is to attract as much awareness as possible and convert those visitors into leads. Social media, community marketing, blog content, videos, infographics, and presentations are all examples of top-of-the-funnel content that can easily spread to a large audience.
If you have great content early in the customer journey but nothing to offer in the later stages, you won't be very effective at moving leads through the sales funnel. To identify where you may have gaps, start by evaluating all existing content and associate each piece of content with the stage it operates in. Do your buyers have all the information they need at every point in the buying cycle? Understanding the questions, doubts and objections that each person has during the phases of the customer journey will help you plan your content strategy in detail. buyer-journey Back to main topics
Choose formats that help you best communicate value. Case studies, free product evaluations, feature comparisons, product literature are content that works well at this stage. Sometimes these leads just want a small web designs and development service taste of what's being offered - this could be a free trial, a live product demo, a discount or free evaluation, consultation or quote. The goal of top-of-the-funnel content is to attract as much awareness as possible and convert those visitors into leads. Social media, community marketing, blog content, videos, infographics, and presentations are all examples of top-of-the-funnel content that can easily spread to a large audience.
If you have great content early in the customer journey but nothing to offer in the later stages, you won't be very effective at moving leads through the sales funnel. To identify where you may have gaps, start by evaluating all existing content and associate each piece of content with the stage it operates in. Do your buyers have all the information they need at every point in the buying cycle? Understanding the questions, doubts and objections that each person has during the phases of the customer journey will help you plan your content strategy in detail. buyer-journey Back to main topics